HARRODSBURG, Kentucky — May 12, 2017 — Apple today announced Corning Incorporated will receive $200 million from Apple’s new Advanced Manufacturing Fund as part of the company’s commitment to foster innovation among American manufacturers. The investment will support Corning’s R&D, capital equipment needs and state-of-the-art glass processing. Corning's 65-year-old Harrodsburg facility has been integral to the 10-year collaboration between these two innovative companies and will be the focus of Apple’s investment.

“Corning is a great example of a supplier that has continued to innovate and they are one of Apple's long-standing suppliers,” said Jeff Williams, Apple’s chief operating officer. “This partnership started 10 years ago with the very first iPhone, and today every customer that buys an iPhone or iPad anywhere in the world touches glass that was developed in America. We’re extremely proud of our collaboration over the years and we are investing further with Corning who has such a rich legacy of innovative manufacturing practices.”

Apple has committed to investing at least $1 billion with US-based companies as part of the fund, which is designed to foster innovative production and highly skilled jobs that will help lay the foundation for a new era of technology-driven manufacturing in the US.

“Corning’s longstanding relationship with Apple has not only led to significant glass innovations that have enabled new capabilities for consumers, it has also helped create nearly 1,000 American jobs and allowed us to continue growing and expanding in the US,” said Wendell P. Weeks, Corning’s chairman, chief executive officer and president. “This investment will ensure our plant in Harrodsburg remains a global center of excellence for glass technology.”

In the US, Apple now supports 2 million jobs across all 50 states, including 450,000 jobs attributable to Apple’s spend and investment with US-based suppliers. Last year alone, Apple spent over $50 billion with more than 9,000 domestic suppliers and manufacturers.

Since the inception of Gorilla Glass in 2007, the partnership between Apple and Corning has created and sustained nearly 1,000 US jobs across Corning’s R&D, manufacturing and commercial functions, including over 400 in Harrodsburg. Corning has procured enough renewable energy to cover all of its Apple manufacturing in the US.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Sam Fulton
Apple
samfulton@apple.com
020 8278 1440
 
 

Apple Reports Second Quarter Results

On 2 May, 2017, in News, by edmug
CUPERTINO, California — May 2, 2017 — Apple today announced financial results for its fiscal 2017 second quarter ended April 1, 2017. The Company posted quarterly revenue of $52.9 billion and quarterly earnings per diluted share of $2.10. These results compare to revenue of $50.6 billion and earnings per diluted share of $1.90 in the year-ago quarter. International sales accounted for 65 percent of the quarter’s revenue.

“We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus,” said Tim Cook, Apple’s CEO. “We’ve seen great customer response to both models of the new iPhone 7 (PRODUCT)RED Special Edition and we’re thrilled with the strong momentum of our Services business, with our highest revenue ever for a 13-week quarter. Looking ahead, we are excited to welcome attendees from around the world to our annual Worldwide Developers Conference next month in San Jose.”

Apple also announced that its Board of Directors has authorised an increase of $50 billion to the Company’s programme to return capital to shareholders and is extending the programme timeframe by four quarters. Under the expanded programme, Apple plans to spend a cumulative total of $300 billion by the end of March 2019.

“We generated strong operating cash flow of $12.5 billion and returned over $10 billion to our investors in the March quarter,” said Luca Maestri, Apple’s CFO. “Given the strength of our business and our confidence in our future, we are happy to announce another $50 billion increase to our capital return programme today.”

As part of the latest update to the programme, the Board has increased its share repurchase authorisation to $210 billion from the $175 billion level announced a year ago. The Company also expects to continue to net-share-settle vesting restricted stock units.

The Board has approved a 10.5% increase to the Company’s quarterly dividend, and has declared a dividend of $0.63 per share of the Company’s common stock, payable on May 18, 2017 to shareholders of record as of the close of business on May 15, 2017.

From the inception of its capital return programme in August 2012 through March 2017, Apple has returned over $211 billion to shareholders, including $151 billion in share repurchases.

The Company plans to continue to access the domestic and international debt markets to assist in funding the programme. The management team and the Board will continue to review each element of the capital return programme regularly and plan to provide an update on the programme on an annual basis.

Apple is providing the following guidance for its fiscal 2017 third quarter:
  • revenue between $43.5 billion and $45.5 billion
  • gross margin between 37.5 percent and 38.5 percent
  • operating expenses between $6.6 billion and $6.7 billion
  • other income/(expense) of $450 million
  • tax rate of 25.5 percent

Apple will provide live streaming of its Q2 2017 financial results conference call beginning at 2:00 p.m. PDT/10:00 p.m. BST on May 2, 2017 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for return of capital. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavourable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2016, its Form 10-Q for the fiscal quarter ended December 31, 2016, and its Form 10-Q for the fiscal quarter ended April 1, 2017 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Sam Fulton
Apple
samfulton@apple.com
020 8278 1440

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

 

Apple Dubai Mall Opens April 27

On 25 April, 2017, in News, by edmug
DUBAI, United Arab Emirates — April 25, 2017 — Apple today premiered its newest store in the Middle East, Apple Dubai Mall, with a 186-foot curved storefront and balcony overlooking Burj Khalifa and the Dubai Fountain. Envisioned as a space for the community to gather, learn and be entertained, Apple Dubai Mall will serve as a venue to watch the spectacular evening fountain shows and host Apple’s new global in-store experience, "Today at Apple," also announced today.

"We view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community," said Angela Ahrendts, Apple’s senior vice president of Retail. "And what better place to come together than overlooking Dubai’s epicenter, where the Dubai Fountain, Burj Khalifa and Dubai Mall meet. We are so honoured to have a home at one of the world’s most incredible and dynamic intersections."

At the heart of every Apple Store is the drive to educate and inspire. "Today at Apple" will launch at Apple Dubai Mall and in all 495 Apple Stores next month with new sessions across photo and video, music, coding, art and design, and more, led by highly-trained team members. Apple Dubai Mall will also host high-profile events including live music, intimate conversations with film-makers and photographers, and live workshops with some of the world’s top talent. Events on opening day include Live Art with Myneandyours, and Artist Duos with musician Hamdan Al Abri and artist Sultan Al Ramahi.

New Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses, will teach "Today at Apple" sessions and offer individual advice and training to help customers take their creative skills to the next level. All of the store’s 148 employees are ready to welcome customers from around the world and speak a collective 45 languages. 

Like many of Apple’s other significant stores, Apple Dubai Mall aims to be open and transparent, blurring the barriers between inside and out, to erase the boundaries between the store and the community. To mitigate Dubai’s climate, Foster + Partners designed eighteen 37.5-foot-high motorised "Solar Wings" that respond to the ever-changing environmental conditions. When the sun is at its hottest they cool the store, and in the evenings they open to welcome everyone to the public terrace. Inspired by the traditional Arabic Mashrabiya, each "Solar Wing" is locally fabricated from 340 carbon fibre reinforced polymer rods, and at 180 feet wide, the 18 panels make up one of the world’s largest kinetic art installations. 

Apple’s first two stores in the United Arab Emirates have welcomed more than 4 million visitors since opening in Dubai and Abu Dhabi 18 months ago. Apple will reach even more visitors from around the world at Dubai Mall, Emaar’s flagship mega-project and the world’s most-visited retail and lifestyle destination, welcoming over 80 million visitors for the past three consecutive years. Apple’s location overlooking the lake will stay open as late as midnight to everyone exploring the area.

Upcoming events, registration and more information is available at: apple.com/ae/retail/dubaimall.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Naomi Dodson
Apple
ndodson@apple.com
020 3284 6320

 
CUPERTINO, California — April 25, 2017 — Apple today announced plans to launch dozens of new educational sessions next month in all 495 Apple Stores ranging in topics from photo and video to music, coding, art and design, and more. The hands-on sessions, collectively called "Today at Apple," will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programmes.

"At the heart of every Apple Store is the desire to educate and inspire the communities we serve," said Angela Ahrendts, Apple’s senior vice president of Retail. "'Today at Apple' is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins."

The free programmes focus on the features of Apple products customers love most, across all skill levels and ages. For example, an iPhone user interested in photography can start with six How To sessions that cover shooting, organizing, editing, and more. More advanced photographers can join experiential Photo Walks that leave the store to dive into techniques including light and shadow, portraits and storytelling. Going further, a Photo Lab features accomplished photographers on topics such as capturing candids, building a brand on social media or simply sharing their perspective.*

Apple will also offer special programmes for families and educators. Teachers can come together for Teacher Tuesday to learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps.** Families can join weekend Kids Hour sessions ranging from music making to coding with robots. Small business owners can engage with global and local entrepreneurs in the new Business Circuits programme.*

Many sessions will be taught by new Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses. Each Creative Pro is an expert in one or more areas of the arts, and highly trained to pass along their knowledge to Apple users of all levels.

"Today at Apple" Programming
"Today at Apple" offers programmes with more than 60 different sessions in creative skills, including:
  • Studio Hours are Apple’s version of a professor’s office hours. Creative Pros host 90-minute sessions on topics from art and design to documents and presentations. Anyone is welcome to bring in a personal project for advice from experts, or to use the space to work alongside others.
  •  Photo or Sketch Walks help attendees go beyond capturing moments by exploring new techniques hands on as they interact in their local community. Photo Walks include sessions such as framing architecture or capturing action on video, while Sketch Walks explore observational drawings, watercolour and brush techniques, and more.
  • Kids Hour is designed to spark imagination and creativity through fun, hands-on projects. Sessions include coding with Sphero robots, Creating Music with GarageBand, and Making Movies Together with iMovie.
  • Coding sessions are meant to introduce anyone to coding through Swift Playgrounds, an iPad app designed to make coding interactive and fun for beginners. These sessions will explore coding concepts with the same code professional developers use every day.**
  • Photo Labs bring in talented photographers to experiment with new techniques and styles or uncover a new point of view in hands-on sessions. Similarly, Music Labs explore different genres and beats to introduce new tools to musicians of all levels.*
  • Pro Series take advanced users on a deep dive into Final Cut Pro X and Logic Pro X with sessions on colour correction and grading to post production, or audio mixing to editing for emotion, and more.*
  • Perspectives and Performances, offered at select stores, feature influential artists and musicians talking about their creative process or sharing their talents live.

To deliver the new programmes, each store will receive new Forum Displays, mobile screens created by Apple’s design team specifically for "Today at Apple" sessions, and updated seating and sound.

"Today at Apple" will launch worldwide in May, with sessions in every store.

*In select stores
**In most countries

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Naomi Dodson
Apple
ndodson@apple.com
020 3284 6320
 
 
CUPERTINO, California — March 21, 2017 — Apple today announced that Swift Playgrounds, a revolutionary app for iPad that helps students learn to code, is now available in five new languages including Simplified Chinese, Japanese, French, German and Latin American Spanish. Designed to make learning and experimenting with real code interactive and fun, Swift Playgrounds is perfect for students and beginners to explore working with Swift, the easy-to-learn programming language from Apple that is used by professional developers to create world-class apps.

The app includes Apple-developed programming lessons, puzzles and challenges that teach core coding concepts, as well as built-in templates to encourage users to express their creativity and create real programmes. And it takes full advantage of the power, simplicity and Multi-Touch capabilities of iPad to deliver a first-of-its-kind learning experience. All programming lessons are now localised across five additional languages and are optimised to look even better and run faster than ever.

“The Swift Playgrounds app has helped people of all ages learn the basics of coding, and with more than a million downloads to date, customers and students find it an easy and fun way to get started with Swift,” said Tim Cook, Apple’s CEO. “Hundreds of thousands of iPhone and iPad apps, including some of the most popular in the App Store, use Swift — a programming language we designed to be both powerful and easy for anyone to learn.” 

“Swift Playgrounds is the perfect app to help our students learn to code, and I’m very excited students in China are now are able to use it with Simplified Chinese support,” said Xiaoming Bao, Hangzhou Foreign Languages School. “Last year, we created an optional coding class for my students to learn fundamental coding concepts using Swift Playgrounds. I had no previous experience with coding, but the engaging and easy-to-learn app, along with the comprehensive teacher guide developed by Apple, made me confident that I could inspire and facilitate my students to learn to code, and understand coding as a way of thinking that can be applied to other subjects and everyday life. Chinese language support will make the learning experience with Swift Playgrounds even easier for students.”

Swift Playgrounds performs great on iPad and is a perfect companion app for the new 9.7-inch iPad, also announced today, featuring a brighter Retina display and best-in-class performance, starting at £339. iPad is a hit with teachers and students around the world, bringing them access to Swift Playgrounds and the more than 180,000 educational apps built specifically for it and the widest selection of high quality Multi-Touch textbooks and rich digital content to personalise learning.

Pricing and Availability
Swift Playgrounds is available today for free in the App Store in English, Simplified Chinese, Japanese, French, German and Latin American Spanish. The app is compatible with all iPad models running iOS 10 or later. For more information including videos, images and demos, visit: apple.com/uk/swift/playgrounds.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Laura Bonney
Apple
lbonney@apple.com
020 3284 6290

 
CUPERTINO, California — March 21, 2017 — Apple today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone and iPad. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.

Clips also introduces Live Titles, a breakthrough feature that lets users create animated captions and titles using just their voice. Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips.

“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”

Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools. Touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Then add artistic filters, speech bubbles, shapes or emoji. Users can also add full-screen posters with animated backgrounds and customisable text. Clips has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video.

With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.

Videos made with Clips can be shared directly to popular social networks and video websites, including Instagram, Facebook, YouTube, Vimeo and more. When sharing with friends in Messages, Clips can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.

Pricing & Availability
Clips will be available on the App Store for free beginning in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation. Devices must be running iOS 10.3.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Rob Saunders
Apple
robsaunders@apple.com
020 7184 1414
 
 
CUPERTINO, California — March 21, 2017 — Apple today updated its most popular-sized iPad, featuring a brighter 9.7-inch Retina display and best-in-class performance, starting at £339. Designed for unmatched portability and ease of use, along with incredible performance and all-day battery life, iPad is the world’s most popular tablet and the primary computing device for millions of customers around the world. Through the more than 1.3 million apps designed specifically for iPad, customers can do even more, from learning to code with Swift Playgrounds and reading books on the large screen to boosting productivity through Microsoft Office and using multitasking features like Split Screen.

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

iPad features a beautifully bright Retina display with over 3.1 million pixels for stunning pictures and videos, and is enclosed in a sturdy yet thin aluminium unibody enclosure weighing less than half a kilo for great portability and durability. The Apple-designed A9 chip with 64‑bit desktop-class architecture delivers fast processing and graphics performance for apps and games, while maintaining the same all-day battery life¹customers have come to expect from iPad.

The front- and back-facing cameras offer exceptional low-light performance and HD video recording, making it fun and easy to FaceTime with friends and family and capture unforgettable memories using the large Retina display as a viewfinder. Ultrafast wireless means connecting with iPad is quick and easy, and support for LTE cellular bands worldwide helps customers stay connected when travelling.² Apple SIM makes it even easier to connect to wireless data plans right from your device when travelling in more than 140 countries and regions.

Touch ID gives iPad users a simple and secure way to unlock iPad, keep personal information private within apps and approve purchases from the App Store, iTunes Store and iBooks Store. With Apple Pay³ on iPad, paying for physical goods and services within apps or on a website in Safari has never been easier.

iPad comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favourite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the new Home app, which lets you simply and securely set up, manage and control your home all in one place. Multitasking features including Slide Over, Split View and Picture-in-Picture help you do even more.

Pricing & Availability
  • iPad comes in silver, gold and space grey and starts at £339 for the 32GB with Wi-Fi model and £469 for the 32GB Wi-Fi + Cellular model at Apple.com and Apple Stores. For more information, please visit apple.com/uk/ipad.
  • iPad is available to order beginning Friday, March 24, from Apple.com and starts delivering to customers and arriving next week in Apple Stores, through select carriers and Apple Authorised Resellers (prices may vary) in the US and more than 20 countries and regions, including Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland and the UK. Denmark, India, Mexico, Norway, Russia, Turkey and other countries and regions will follow in April. Brazil, Taiwan and other countries and regions will follow in May.
  • Polyurethane Smart Covers for iPad are available for £39 in charcoal grey, white, midnight blue, pink sand and (RED) at Apple.com and Apple Stores.
  • iPad mini 4, available in silver, gold and space grey, now offers more capacity for the same price starting at £419 for the 128GB Wi-Fi model and £549 for the 128GB Wi-Fi + Cellular model at Apple.com and Apple Stores.
  • Every customer who buys iPad from Apple will be offered free Personal Setup, in-store or online⁴, to help them customise their iPad by setting up email, showing them new apps from the App Store and more.
  • Anyone who wants to learn the basics or go further with their new iPad can register for a free workshop at any Apple Store.

¹ Battery life depends on device settings, usage and other factors. Actual results may vary.
² LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
³ Apple Pay is not available in all markets. For a list of Apple Pay countries, click here.
⁴ In most countries.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Laura Bonney
Apple
lbonney@apple.com
020 3284 6290
 
 
CUPERTINO, California — March 21, 2017 — Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminium finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide colour system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favourite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.

(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programmes with a specific focus on eliminating transmission of the virus from mums to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

Pricing & Availability
  • iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at £699 from Apple.com and Apple Stores, and from Apple Authorised Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 7 finishes in jet black, black, silver, gold and rose gold.
  • Both special edition models are available worldwide beginning Friday, March 24, and start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.
  • The special edition iPhone joins the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, including the full iPod line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad and Apple Watch.
  • iPhone SE, the most powerful phone with a four-inch display, will be available beginning Friday, March 24, in 32GB and 128GB models, doubling the current capacity and replacing 16GB and 64GB models, all at the same starting price of £379 at Apple.com and Apple Stores.
  • New colours of Apple-designed iPhone 7 and iPhone 7 Plus silicone cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry will also be available at Apple.com and Apple Stores starting at £35.
  • Through Apple’s iPhone Upgrade Program, customers in the US, UK and China can get an unlocked iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year.¹
  • With iPhone Trade-Up, customers can trade in their eligible smartphone and use the credit toward the cost of a new iPhone.*
  • Every customer who buys iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition or iPhone SE from Apple will be offered free Personal Setup, in-store or online*, to help them customise their iPhone by setting up email, showing them new apps from the App Store and more.
  • Anyone who wants to learn the basics or go further with their new iPhone can register for a free workshop at every Apple Store.

*Where available.
¹ Full terms and conditions apply. (http://apple.com/uk/legal/sales-support/iphoneupgrade_uk/)

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Nikki Thompson
Apple
nikkithompson@apple.com
020 7184 1232
 
 

Apple Park Opens to Employees in April

On 22 February, 2017, in News, by edmug
CUPERTINO, California — February 22, 2017 — Apple today announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six months, and construction of the buildings and parklands is scheduled to continue through the summer.

Envisioned by Steve Jobs as a centre for creativity and collaboration, Apple Park is transforming miles of asphalt sprawl into a haven of green space in the heart of the Santa Clara Valley. The campus’ ring-shaped, 2.8 million-square-foot main building is clad entirely in the world’s largest panels of curved glass.

Steve would have turned 62 this Friday, February 24. To honour his memory and his enduring influence on Apple and the world, the theater at Apple Park will be named the Steve Jobs Theater. Opening later this year, the entrance to the 1,000-seat auditorium is a 20-foot-tall glass cylinder, 165 feet in diameter, supporting a metallic carbon-fibre roof. The Steve Jobs Theater is situated atop a hill — one of the highest points within Apple Park — overlooking meadows and the main building.

“Steve’s vision for Apple stretched far beyond his time with us. He intended Apple Park to be the home of innovation for generations to come,” said Tim Cook, Apple’s CEO. “The workspaces and parklands are designed to inspire our team as well as benefit the environment. We’ve achieved one of the most energy-efficient buildings in the world and the campus will run entirely on renewable energy.”

“Steve was exhilarated, and inspired, by the California landscape, by its light and its expansiveness. It was his favourite setting for thought. Apple Park captures his spirit uncannily well,” said Laurene Powell Jobs. “He would have flourished, as the people of Apple surely will, on this luminously designed campus.”

“Steve invested so much of his energy creating and supporting vital, creative environments. We have approached the design, engineering and making of our new campus with the same enthusiasm and design principles that characterise our products,” said Jony Ive, Apple’s chief design officer. “Connecting extraordinarily advanced buildings with rolling parkland creates a wonderfully open environment for people to create, collaborate and work together. We have been extremely fortunate to be able to work closely, over many years, with the remarkable architectural practice Foster + Partners.”

Apple Park will also include a visitors centre with an Apple Store and cafe open to the public, a 100,000-square-foot fitness centre for Apple employees, secure research and development facilities and the Steve Jobs Theater. The parklands offer two miles of walking and running paths for employees, plus an orchard, meadow and pond within the ring’s interior grounds.

Designed in collaboration with Foster + Partners, Apple Park replaces 5 million-square-feet of asphalt and concrete with grassy fields and over 9,000 native and drought-resistant trees, and is powered by 100 percent renewable energy. With 17 megawatts of rooftop solar, Apple Park will run one of the largest on-site solar energy installations in the world. It is also the site of the world’s largest naturally ventilated building, projected to require no heating or air conditioning for nine months of the year.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Naomi Dodson
Apple
ndodson@apple.com
020 3284 6320

 
CUPERTINO, California — February 16, 2017 — Apple today announced its 28th annual Worldwide Developers Conference (WWDC) — hosting the world’s most talented developer community — will be held at the McEnery Convention Center in San Jose. The conference, kicking off June 5, will inspire developers from all walks of life to turn their passions into the next great innovations and apps that customers use every day across iPhone, iPad, Apple Watch, Apple TV and Mac.

Each year during WWDC, millions of talented developers around the world learn about Apple's breakthrough platform technologies ranging from programming languages like Swift to breakthrough developer APIs like SiriKit, HomeKit, HealthKit and CarPlay. These Apple technologies inspire developers to continue creating incredible experiences for every aspect of customers’ lives and improve the way they manage their smart homes, cars, health and more for over one billion active Apple devices.

Located just minutes from Apple’s new headquarters in Cupertino, WWDC 2017 will give developers access to more than 1,000 Apple engineers with opportunities to meet and engage with them throughout the conference.

The McEnery Convention Center will be the hub for thousands of attendees with great hotel, restaurant and entertainment options, all within walking distance. In addition to the keynote address, get-togethers, sessions and labs for developers, Apple is working with the city of San Jose and local businesses to celebrate the return of WWDC with very special experiences around San Jose throughout the week.

Developers will have the opportunity to apply for tickets this spring. The conference will be live-streamed through the Apple Developer website (developer.apple.com/wwdc) and on the WWDC app for iPhone, iPad and Apple TV.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Rob Saunders
Apple
rob_saunders@apple.com
0207 184 1414

 
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